Website Traffic Analytics

Web analytics, or website metrics as it is sometimes referred to, is the measurement of user activity on a website. The goal of web analytics is to understand and achieve the intended objectives of the site.

Specifically, web analytics involves information regarding website traffic with regards to numbers of vnew visitors, returning visitors, geographic location of a visitor, how a visitor reached the site, how long they spent on the site (and individual pages) how they navigated through the site, and whether or not they became a customer.

An effective Web Analytics Program is composed of the following key areas::

  • Goal and KPI Determination
  • Data Collectoin
  • Report Generation
  • Recommendations

Goal and KPI Determination

Before even the first visitor activity is tracked, it is essential that the goals and objectives of the website be identified and the site Key Performance Indicators (KPI) be determined.

We provide a great deal of insight and information to our clients in the development of specific goals and Key Performance Indicators so that our clients can receive the maximum possible benefit from their Web Analytics program.

Data Collection

There are various automated web analytics programs available today. We carefully match up the correct analytics services to that of your business goals.

Report Generation

We interpret and analyze the collected data and provide clear, concise and easy to understand reports.

Recommendations

Where web analytics reveal that changes to a search engine marketing initiative are necessary, we provide the information and rationale for the consideration of change.