Search Engine Marketing Customer Life Cycle

Customer Life Cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using and maintaining loyalty to a product or service.

Reach

Reach is the number of people exposed to a particular marketing campaign measured over a specific timeframe. From a search engine marketing perspective, reach is the number of times that your ad is exposed (or displayed) to your target audience.

Acquisition

If Reach is defined as the likelihood to gain a prospective visitor's attention, then Acquisition is defined as how successful you are in getting it. This is reflected in the number of people who click on a link or type your domain in their browser and bring themselves to your site.

Conversion

Conversion is the successful completion of specific activities by the site visitors that somehow result in a positive contribution to your online business.Conversion and the activities leading to this action are the reason you run your website.

Retention

Retention measures the activities of your repeat customers, tracking whether they are back to get support information, to make another purchase or just to do additional research. By watching individual behavior and habits of your repeat customers, you can respond optimally to their needs, then up sell and cross sell products and services to them. Visitor segmentation tools are an important aid to understanding different classes of repeat visitors.